There are plenty of aspects of the web today I could complain about: content, performance, or advertising, just to name a few. But for this post, I’m going to consider control. Recent history has enlightened us to the security disaster that is big data on the internet and the unfortunate truth that the greatest victims are not the companies that store it, but the people whom it represents. And that is possible, at least in part, because we willingly ceded control of our digital assets.